The World Series of BBQ Rebrand
For this project I started off redesigning the logo but I also created a set of brand extensions. The brand extensions I designed were meant to make sense for my particular client.
Client Background
The World Series of BBQ American Royal is one of the most esteemed and prestigious BBQ competitions that occur in the United States. Located in Kansas City, it is a competition that started with a small competition held in 1980, and has spread to a national event encompassing several acres and hosting over 500 different BBQ teams. They also host equestrian events and sell various kinds of animals including cattle, pigs, and chicken.
Final Design
Brand Outcome
Initial Sketches and Digital Iterations
Brand Extension Sketches
Original Design
