Greenvelope Redesign

For this project I was once again assigned a client whose existing brand is flawed and/or ill-defined. I researched them while diagnosing certain problems with their current brands and began the process of rebranding them.

Client Background

Greenvelope designs electronic invitations and prides themselves in forgoing the experience of opening a printed invitation. By creating a positive online experience, they hope more people will consider sending invitations electronically for formal events - to help save trees, time, and money. Greenvelope even donates a percentage of every sale to Mountains to Sound, a non-profit organization that maintains forests.

Final Outcome

 Sketches and Digital Iterations

For the sketching process I made two matrices to help brainstorm ideas. I chose two themes for each that related to my client and tried to come up with a combination of each variation. Some were obviously better than others but I ended up picking one of my ideas in the end. I continued coming up with more variations and added more detail to previous sketches. I then jumped into the digital side of things and made small tweaks here and there. I decided to go with the same shade of green the company originally had.

Original Design