Herban Cowboy Redesign

For this project I was tasked with choosing my own product to design and create three different variations based on the brand. From the research I conducted I found that Herban Cowboy was first created by a married couple who lived in the middle of the woods in a cabin. They had no internet and very little money when they first started. I thought this backstory was extremely interesting and wanted to show it on each soap box through simple illustrations.

Sketches and Digital Iterations

The original company’s scents didn’t feel all that cohesive with each other. For this reason my main goal was to redesign each box so that any potential wouldn’t need to think about if they were apart of the same brand or not. At first I wanted to make more variations to represent each time of the day/night but I only had time to make three in the end.